銷售10年來首跌,特斯拉股價走低

特斯拉 (NYSE:TSLA)的股價下跌了6%,該公司近十年來的銷量首次出現年減。

TSLA - Daily Chart

特斯拉-日圖

特斯拉股價週四跌至378.77美元,較去年12月超過480美元的高點下跌了22%。川普獲勝後的差距為275.45美元。這將是從2024年低點到高點的61.8%的斐波那契修正。

儘管該公司採取了降價策略,但隨著電動車領域的競爭加劇,該公司股價的下跌令投資者感到擔憂。 2024年,特斯拉的全球銷量僅下降了1.1%,但這是至少自2015年以來的首次年度銷量下降。美國和其他地區對電動車的需求下降,導致電動車從2023年的181萬輛下降到179萬輛。這對管理階層來說也是一個問題,因為他們之前預計年銷售額將成長50%。

特斯拉第四季供應了495,570輛汽車,比上一季成長2.3%,但第四季一直是個強勁的季度。這一數字低於華爾街修正後的49.8萬人的預期。分析師也指出,特斯拉的平均售價在本季降至4.1萬美元,是四年來的最低水準。這可能會影響該公司的利潤率,自價格戰開始以來,該公司的利潤率一直很低。

隨著來自中國新創企業的激烈競爭影響銷量,特斯拉麵臨車型過時等問題。中國競爭對手比亞迪公佈了2024年12月的創紀錄銷售。比亞迪上個月的年銷量增加了509,440輛,較去年同期成長近50%。憑藉這一年度數據,比亞迪輕鬆超過了400萬輛新能源汽車的銷售目標,趕上了本田和福特等傳統汽車製造商的步伐。比亞迪的業績主要受到國內市場銷售的推動,只有10.8%的銷售來自海外。

在川普當選後的大幅反彈之後,特斯拉的股票可能會繼續獲利回吐。

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